DO YOU NEED TO FIND MORE LOCAL CLIENTS FOR YOUR BUSINESS? 

TheMediaCrew's LOCAL MARKETING SERVICES WILL GENERATE TARGETED LOCAL LEADS, INCREASE LOCAL SALES, IMPROVE CUSTOMER RETENTION AND ENHANCE COMPANY BRANDING.

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When potential customers search for a local business their intention is to make a decision almost immediately. It's vital your business is displayed in front of them when this happens.  So ask yourself:   "Is your business strategically listed so it can be a part of their selection process?

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Paid Search Advertising gives local businesses a high degree of control over what time of day your ads are seen, on which websites they are displayed, and what types of consumers will see them. With TMC's Local Marketing Service we make sure your business is properly displayed in front of your target customers during there search and decision making process. 

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Typically potential customers tend to seek out information in several different places before they make a decision. Using the combination of Paid SEM (search engine marketing) , local business directory marketing, and Social Media Marketing.   TMC  can ensure your business will be view-able & displayed to your potential customers at every stage of their decision & selection process.

 

WHEN YOU HIRE TMC FOR LOCAL MARKETING SERVICES WE WILL: 

 

• set up your paid search campaigns,

• create your ads,

• select your local placements,

• manage your budget

• and most importantly provide you with daily web analytic reports to ensure you are generating a positive ROI (return on your investment)

 

When you partner with TMC you'll learn how local businesses are growing in a challenging, competitive and saturated economy. With a proven local digital marketing strategy combined with leveraging technology and finally applying marketing experience, savvy and knowledge TMC will make this a great year for your local business.

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Local business marketing: Interestingly, consumers largely use the same decision process to find, evaluate and hire or purchase products from local businesses as they would an national corporation. In the past finding a local business took place mainly offline, through magazine ads, flyers, person to person verbal referrals and other physical marketing promotions. Today, these very same activities have transitioned to the online world. As a local business you have seen the significant shift to digital marketing and know you need to take action NOW.  The TMC model is simple, you need to shift your marketing to target in the places your primary audience is visiting online. 

 

These are the challenge every business face:

 

1. how to determine where these customers are online,

2. how to connect with them  

3. how to nurture them from a cold prospect into a devout customer?

 

TMC's Local business marketing strategy achieves just this, through clever use of tactics and tools we can identify and target specific demographics (gender, age, interests) and geographic (state, city, zip code) with a message that directly relates to EACH AND EVERY stage of a customer’s purchasing decision process. Best of all, you can measure how successful your marketing is at any time ensuring you can continuously measure, refine and improve your marketing efforts. At the end of the day the local business owner is able to pay for marketing that works, eliminate what does not work and focus their budget on growing their customer base.

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This is what TMC does for local businesses. We create local business marketing strategies to help you shift your marketing into the online world. Our tactics control the entire customer life cycle just the same way a global corporation would do, but our experience, tools and marketing savvy allows us to do it at a fraction of the price.

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What is a Local Business Digital Marketing Strategy?

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Local Marketing Phase one: Initial Introduction:

Local Paid Search Advertising, such as Pay Per Click (PPC) on search engines and local directories gives your business instant and direct access to an interested customer base. The ability to target a specific audience and location using a precise budget gives you a great deal of control and security. Since you’re advertisements are triggered by the search terms a prospect uses you can be sure that your ads target their exact motivations. IE: Ads that introduce your business can be tied to general seachesc like “Clearwater Florida Doctors”, or a specific search like “No Eye Doctors in Clearwater, FL” would trigger an ad with that exact benefit. You can have an ad that matches any particular need or concern your potential customers may have – the possibilities are limitless. Now you can see how online advertisements can be far more effective than “brick & mortar” style print, radio and TV ads.

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Phase two: Online Evaluation:

Online Evaluation – Social Marketing: These new prospects that you introduce yourself to will then start to filter out their options by actively evaluating your business through their social networks. They will read through ratings and reviews online, as well as ask friends for recommendations on Facebook and Google+ as well as reading blogs or watching videos on youtube.com. This area of evaluation is often lacking or missing altogether for many businesses, yet it is a key element to support your online marketing efforts. 

Phase 3: Moment of Purchase:

When and If you have passed the consumer’s evaluation & decision filter.  It is now up to your website design & content to convert these prospects into sales during the moment of purchase. At the moment of purchase your website MUST BE READY . A well designed website will provide a clear and logical path through the website and to your conversion (sales) pages.  All conversions are tracked and analyzed giving you the ability to determine what marketing campaign generated this new customer and how much that cost you.

Phase 4: Social CRM and Online Advocates:

The most important part of a complete marketing loyalty loop is CUSTOMER RETENTION.  Turning a sale into a loyal customer who advocates for your business online. Social media gives businesses the ability to listen “everywhere” for any comments, reviews or ratings your customers write about you online. By connecting with and nurturing these customers with support, training, education, perks, or just helpful answers.  You turn customers into online advocates who will post social media messages, promote, market and sell for you.  These high value customers will post their positive comments to their social networks which directly supports the initial introduction (Paid search) and Active Evaluation phases of the loop. The system starts to grow & grow hence the "snow balling" on its own.

 

The Power of Online Referrals:  Imagine if out of all traffic that came to your website back in 2017 an extra 25% turned into a customer? And all of these new customers wrote positive reviews about your business on Google, Yelp or Facebook for new visitors to find online in 2018? That is the result & engine of an effective online marketing loyalty loop. By providing exceptional service, connecting with your new customers and supporting them online, your new customers become your loyal advocates, your free promotional sales force. Local businesses are keenly aware that personal referrals are what have powered their businesses for years, TMC can help you transition this model online by leveraging your customers voice through social media channels.

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TheMediaCrew's Tampa Bay Area local business marketing services can create a powerful, cost-effective marketing loyalty loop for your llocal business. Stop wasting time and money with incomplete and unattached marketing campaigns, allow TMC to grow your sales this year.

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Our marketing service is based on a monthly flat fee that includes all aspects of setting up your local Internet marketing strategy and managing your campaigns for you on a continuous basis. No set-up fee or long term commitments. An affordable and predictable investment where your returns can be measured monthly. 

 

GIVE US 15 MINUTES & WE'LL BUILD A

FREE LOCAL MARKETING STRATEGIC PLAN THAT WILL CHANGE YOUR BUSINESS FOREVER.  CONTACT US NOW. 

LET TMC HELP GROW YOUR BUSINESS!

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