THIS IS WHY YOU NEED VIDEO MARKETING NOW!
The past year or so have been extremely exciting for video marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights soon. This trend is fueled by 83% of businesses believing that video marketing gives them a good return on investment AKA makes them money!
I know many people and businesses aren't fully sold on video marketing yet. The number question I hear , "Is it really worth it to consider using videos for promoting your business?" "Do I have enough resources to create and use video content in your marketing?"
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. And if you're one of my lucky readers(smile). Below is a detailed outline / list explaining why video is so important and how everyone can make money using it. If you want to check out an awesome video creation tool. Take a look at Makermoon.com
1. VIDEO INCREASES CONVERSIONS & SALES - BIG TIME!!
Videos can make some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So I suggest you start using videos ASAP.
2. Video Shows Great ROI
Look at this gem of a stat, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. But there are a few cost effective tools out there. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already. Take Makermoon.com - great solution for under $100.
Videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough.
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
5. Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% e
very year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
6. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
7. Video Engages Even the Laziest Buyers
Video is a great tool for learning. Today’s life is too busy to have time to read long product descriptions or dig deep into services. Especially if you're not a reader. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
8. Video Encourages Social Shares
In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.
Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology.
Thanks for reading ..
N. Benjamin F.
